Marketing for Non-Marketing Professionals – Learn how to rapidly take stock of your company’s marketing needs and prioritize them!
To be outstanding in business, you need to be exceptional at marketing.
No matter how compelling your product or service is, if people don’t know about, they won’t buy it.
This Course provides a solid foundation for those that either need to enhance their marketing skills or merely start marketing.
Our seminar tailored explicitly for professionals who have not been privileged with prior marketing skills and takes a gentle curve with an emphasis on equipping them with that missing basic fundamental knowledge.
This course also will help you increase your understanding of effective marketing strategy by adding core marketing concepts and techniques to your toolkit and help you integrate a marketing orientation into your thinking and responsibilities.
You will emerge with proven tactical skills and a strategic framework that can immediately be used to differentiate your contribution to your organization’s goals.
Marketing for Non-Marketing Professionals course examines the fundamental concepts and skills of marketing and the formulation of winning marketing strategies and action plans.
Ideally suited for mid-level managers in any field, it explores the essential toolkit that marketers use every day to segment customer groups, differentiates products and services, communicates with customers, and create lasting bonds between brands and the target market.
Delegates will learn that marketing can be done well without a formal team, so long as management has the insight into where and what needs doing.
Our techniques enable delegates at any level and from any function to handle to the real marketing challenges facing their organizations.
Delegates will develop methods of planning the markets for their business, identifying what is and what is not “marketing” and the tools to then begin to market their companies effectively.
You might be interested in other Sales and Marketing programs as a next step.
