Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving, the key organizational interfaces, and the use of the traditional marketing “Ps” to strengthen your identity.
You will explore the different levels of your branding (e.g., elements, attributes, personality and core values), and how each plays an essential role in developing and maintaining strong relationships with your customers.
Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value.
