Marketing for Non-Marketing Professionals – Learn how to rapidly take stock of your company’s marketing needs and prioritize them!

To be outstanding in business, you need to be exceptional at marketing.

No matter how compelling your product or service is, if people don’t know about, they won’t buy it.

This Course provides a solid foundation for those that either need to enhance their marketing skills or merely start marketing.

Our seminar tailored explicitly for professionals who have not been privileged with prior marketing skills and takes a gentle curve with an emphasis on equipping them with that missing basic fundamental knowledge.

This course also will help you increase your understanding of effective marketing strategy by adding core marketing concepts and techniques to your toolkit and help you integrate a marketing orientation into your thinking and responsibilities.

You will emerge with proven tactical skills and a strategic framework that can immediately be used to differentiate your contribution to your organization’s goals.

Marketing for Non-Marketing Professionals course examines the fundamental concepts and skills of marketing and the formulation of winning marketing strategies and action plans.

Ideally suited for mid-level managers in any field, it explores the essential toolkit that marketers use every day to segment customer groups, differentiates products and services, communicates with customers, and create lasting bonds between brands and the target market.

Delegates will learn that marketing can be done well without a formal team, so long as management has the insight into where and what needs doing.

Our techniques enable delegates at any level and from any function to handle to the real marketing challenges facing their organizations.

Delegates will develop methods of planning the markets for their business, identifying what is and what is not “marketing” and the tools to then begin to market their companies effectively.

You might be interested in other Sales and Marketing programs as a next step.

YOU WILL LEARN HOW TO

This course will assist individuals in rapidly taking stock of their companies marketing needs and prioritizing them. It then goes on to address the planning, resolution and delivery elements.

Our Marketing for Non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues.

Delegates will develop methods of planning the markets for their business, identifying what is and what is not “marketing” and the tools to then begin to market their companies effectively.

IMPORTANT COURSE INFORMATION

Participants who fully attend this course and complete the test on the last day will receive a Strategic Axis Professional Certificate (SAPC). SAPC certificates are regionally recognized and can be quite valuable when applying for more senior roles within the organization or outside.

Strategic Axis is a recognized center and an endorsed training partner for The Chartered Institute of Marketing United Kingdom.

This endorsement is a badge of recognition for the high-quality marketing training courses offered by us.

COURSE OUTLINE

What is Marketing?
The Importance of Marketing Within an Organisation
Role of Marketing Within your Organisation
Knowing your customer and his buying behavior
What is Marketing?
The Importance of Marketing Within an Organisation
Role of Marketing Within your Organisation
Knowing your customer and his buying behavior

Module 2: Understanding the Market
Understanding the Internal Environment
Understanding the External Environment
Learning to use appropriate promotional techniques
Developing and implementing marketing plans
Identifying your competitors and how to deal with them

Module 3: Understanding Your Customers
Segmenting the Market
Profiling Your Customers
Targeting and Positioning

Module 4: Introduction to the Marketing Mix
Understanding Branding, Product and its Components
Understanding Price, its Importance and Different Pricing Strategies
Introduction to The Promotional Mix; The Importance of IMC
Overview of Distribution Strategies and its Challenges

Identifying and solving a marketing problem

Development of a strategic marketing plan

Product life cycle and how to successfully manage it